I define and express the foundations of brands,
turning them into tools for business
A great brand embodies an intention that you understand, admire and trust. That
design that resonates with your values?
We are bombarded by brands.
To succeed, a brand must be clear about
who it's for, what it does, and why it
It should be focused and memorable.
Brands with conviction will always win over fuzzy offerings and copycat
‘Quality’ is not a unique brand promise.
‘Cheapest’ is a race to the bottom.
‘Trusted’ is not for you to say.
Your brand is potentially the most valuable asset you own.
Estimated brand value of Apple.
*Interbrand’s Best Global Brands 2019
Be deliberate about your brand.
Be strategic about how it turns up in the world.
Draw a map and follow it.
I have 20 years’ experience working with brands. I have lived and worked
the world. I’ve launched large
international brands and brands for
proud local owners.
I’d love to help you grow yours.